Content is the king. Everyone has heard this famous sentence. Ok, maybe not everyone. Of course, the design is important, but shiny looking website without quality content won't matter much.
Before we go more into detail on the importance of great copywriting, let's take a look at the three essential things to keep in mind when creating your website and its content:
With that being said, the first step in creating a functional and quality website is always its textual content. But, you can't just put a big chunk of text up there and consider it done - it has to be well thought. Why is this important? The answer is very simple and practical because of your web visitors' user experience and achieving a good position on Google search engine. Yes, user experience is the most important thing for your website. If it sucks, your visitors will leave.
Content is the foundation of a successful web, so it is crucial to pay a lot of attention to designing and writing. It defines the goals of the web and key messages, and web design should be tailored according to the content, and not the other way around.
Excellent copywriting is a way to stand out from your competitors. In a world where everything is accessible with just a few simple clicks, the modern customer wants the best possible experience, so poorly written copy won't bring you any good.
Great copywriting is not just a few words that are going to describe your products and services. It must also reflect your company's valuesand what it stands for. Once it's written the right way, you will see many benefits to your business.
Copywriters' job is to produce awesome content that will highlight your brand's values and strengths. The main goal is to engage with your audience and persuade them to buy your product or do business with you. The most important thing is to know your audience and write a copy that is directed at them. Only then will your values speak to them, and they will feel comfortable with what you do.
When writing your website's content, you have to be aware of Search Engine Optimization or SEO. It needs to have all the right keywords (but don't overstuff), must be engaging, fun, and easy to read. You should connect your website to Google Analytics and keep track of the traffic you are receiving. If you notice that your bounce rate is high, that's the indicator that you have to change something.
You have to include a call to action in your copy. You just have to. It may seem like an obvious one, but we will still say it. The best copy has many calls to action - but it has to be placed over the website correctly. Be sure to include internal links and be direct. Tell your customers what you want from them. Good copy is easy to read, lead your potential customers directly to you, and boost sales.
The copywriter must do extensive research and understand the niche in-depth. You are delivering your customer's information, and you have to establish your relatability. Once you are happy with the text on your website, your customers will see you as a niche expert.
You must have a clear vision of how you want to portray yourself to your audience. Once you define your brand, stick to it. Let your audience get familiar with you. Having a great copy on your website will help with that. Keep your tone, style, and language in line with your brand. Average, generic copy with no unique voice will do you no good.
Everything you write must have its purpose. You all know that saying "You only have one chance to make a good first impression," or how our founder Rob Zech likes to say it (and we couldn't agree more), "You only get one chance to make a last impression." That is why you have to provide meaningful information to your audience and explain with persuasive sincerity all the benefits your products and services will give them.
You want to be in the spotlight and have all eyes on you when doing your business. Of course, you want to do it in the right way. If you give your prospects value, they will come back to you, for sure.
Always use words such as "you" and "your" because your prospects will feel like you are talking directly to them. Be professional in your content, but don't be too stiff. There is time and place for a strict, academic language, but if you want to connect with your audience and turn them into customers, make sure you communicate with them like a human.
When a prospect comes to your website, he is looking for some answers. Maybe he wants to know the importance of great copywriting for your website (wink, wink) or needs a new product configurator. Whatever it is, you have to show him that you can solve his problem.
People often think that copywriting is a piece of cake, and they can do it themself. They lose so much time that they could spend doing something they love and something they are experts in. In the end, most of the time, they end up disappointed. A professional copywriter is an expert and will help to spread your message in the most relevant way. They know everything about SEO, and they will probably do this faster than you.
Do you need a copywriter? Hire us, and prepare to be amazed.
Your audience needs to get information to make an informative decision and order something from you. The popular approach to follow is old (but gold) "5 W's and 1 H". This means that your copy must answer the following questions: who, what, when, where, why, and how. Who is your product for? What do you do? When are you open? Where are your stores located? Why should they choose you instead of your competition? How can your product help them? These are just a few of the questions you must answer.
We know you want to give your prospects a complete picture of your company, but don't put too much information on your website. Your audience might get bored and leave. You need to give them everything they need to know, but not overload them. We understand that it's hard to find a perfect balance, so try to keep your pages limited to 500 words each or divide your content into more readable sections.
The inability to separate the important from the unimportant is just one of the many mistakes you can make without even being aware that you are making them. When writing a particular content, define the key terms, and focus on them. Eliminate what is not of great importance to your business and what your target audience is not interested in. Don't forget that Google is also your audience! If Google ignores you, it won't be good for your business.
A very common mistake is copying content from other sites, especially if you just download the content without citing the source. This also applies to copying content from unreliable pages (such as Wikipedia or unverified blogs or forums), which can create the impression of unprofessionalism, and you don't want that.
Now that you have learned everything important regarding copywriting, you can start implementing it and make your website awesome!
You understand why all of this is important, and you want to put your website in the hands of professionals?
Great, we love writing, and we have a team that can help you!
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